Email Marketing Campaigns

Support and nurture your customers and prospects through their journey to engage with you by building targeted, and meaningful email campaigns focused on marketing, operations, or activities.

MARKETING EMAIL CAMPAIGNS

When you have a list of people who’ve asked you to keep them updated about your products or services, emailing them with news will help you meet their expectations.

  • Marketing emails focus on prospects, customers, vendors, industry associations, and reporters.
  • Messages are informational or promotional, with content in the form of:
    • Newsletters
    • Sales offers
    • Announcements or press releases

 

OPERATIONAL EMAIL CAMPAIGNS

You’ll build trust and keep your subscribers engaged when you email them information about your company.

Operations-focused emails share details such as:

  • Permanent or temporary changes to your operation such as holiday hours or closures
  • Changes to your service area including new store openings or relocations
  • Maintenance schedules that affect your e-commerce platform

Emails about your operation can improve your sales and reputation by assuring customers of your interest in connecting and your commitment to providing value to them.

OPERATIONAL EMAIL CAMPAIGNS

You’ll build trust and keep your subscribers engaged when you email them information about your company.

Operations-focused emails share details such as:

  • Permanent or temporary changes to your operation such as holiday hours or closures
  • Changes to your service area including new store openings or relocations
  • Maintenance schedules that affect your e-commerce platform

Emails about your operation can improve your sales and reputation by assuring customers of your interest in connecting and your commitment to providing value to them.

ACTIVITY-DRIVEN EMAIL CAMPAIGNS

Sometimes called transactional emails, customers’ engagement with you triggers activity-driven campaigns.  Activities that launch a transactional (usually automated) email campaign include:

  • Orders, which generate a tracking email
  • Payments or registrations, followed by a thank you message
  • Initial purchases which can lead to a welcome message

After a customer interacts with your company, your follow-through shows you’re interested in building a relationship and taking care of them.  Activity-driven emails also allow you to cross-sell and deliver additional, useful information.

Find out more about email marketing campaigns for your Santa Clarita business by contacting our team!

The Power of the WSI Network

WSI is the largest digital marketing network of its kind. We have partners and clients in every corner of the world. We have the passion and the experience to help any business do better marketing – no matter where they are.