Santa Clarita Search Engine Optimization (SEO) Company – We’re Local

Grow Your Business – Our SEO Santa Clarita Marketing Services Get Results!

What Exactly is Search Engine Optimization?

In the simplest terms, search engine optimization (SEO) is a process that leads people to your website and helps them learn about your products and services. A strong SEO strategy will help people quickly find and understand your company, making their decision about connecting with you more comfortable. Boosting a business’s online presence and capturing the attention of potential consumers takes a committed effort. At WSI, our team finds a harmonious balance between research data and marketing creativity in the search engine optimization (SEO) techniques that we implement on behalf of our clients. The rest of this page describes our SEO search engine marketing services work for Santa Clarita / Los Angeles businesses.

What Does Successful SEO Aim to Achieve?

Search engine optimization’s ultimate goal is to boost a company’s online visibility so that potential customers are more likely to end up at their website. Online success requires many pieces of the puzzle to be in alignment. Utilizing extensive strategic research, we find the target sweet spots for higher traffic, lower competition, and better-converting search terms to bring leads to our client’s site. We also review direct online competitors for marketing ideas and to determine how search engine savvy they are. We then recommend a customized search engine optimization package designed to succeed on the search terms selected and eventually broaden the site to rank and receive traffic from 100’s of search terms.

It’s estimated that Google receives a mind-blowing 3.8 million searches per minute, which works out to be approximately 5.6 billion searches per day! When you consider that these numbers indicate that Google processes nearly 2 trillion searches per year, you can see why website search engine optimization is essential. It stands to reason that having your website make its way to the top of the results list should be a necessary part of a company’s immediate and long-term marketing strategy.

How Does Search Engine Optimization Work?

At WSI, our team of experienced and creative search engine marketers understands that enhanced brand awareness begins with creating top-ranking websites. Now that (hopefully) you have a great website, it’s time to put it to work for you! While there are believed to be over 400 factors in determining who shows up in the top 10 for a specific search, and each search engine’s algorithm varies, below are the leading factors for determining which sites are considered for the first page results:

Strength & Relevancy

  • Keyword match in the meta title
  • Keyword match in links to the webpage
  • Total linking domains to a website
  • Keyword match in readable page text

Authority & Credibility

  • Domain age (the older, the better)
  • Overall Domain Authority (call us, and we’ll explain)
  • Links from authority directories
  • Links from .edu and .gov sites
  • Natural link profile
  • Social Confirmation

Besides the number of times that a keyword is found on a website, it is equally important that the information represented on your website is accurate and relevant. Google specifically monitors pages for content that is authentic. Websites that simply stuff a million keywords onto their pages to jump up in the rankings could quickly find themselves on Google’s blacklist – a place from which there is no coming back!

What Does Successful SEO Aim to Achieve?

While the technicalities behind SEO marketing strategies are what the WSI marketing experts thrive on, the final results are something that everybody can get excited about! SEO implementation not only works to drive potential customers to client websites due to high search rankings, but it also has the power to turn those clicks and visits into actual sales.

The main factors for winning SEO results include:

Strategic Keyword Research

Our extensive research carefully evaluates:

  • Popularity, as measured in searches per day for the exact keyword phrase.
  • Competitiveness, as measured by the number of web pages matching the exact phrase.
  • Compatibility, does the keyword phrase fit within the company’s strategic target.
  • Convertibility, does the keyword represent a buying phrase or browsing phrase.
technical site structure seo for your santa clarita business website

Technical SEO

Google considers many performance factors such as site speed, image names, broken links, and even the way pages are linked within your website. We audit and correct the technical aspects of your website as part of any SEO strategy.
on-page search optimization

On-Page SEO

High-quality content is a crucial part of any website strategy. The search engines look at page titles, page headings, meta-tags, and even link names when evaluating on-page SEO.
google my business local search engine optimization

Google Business Profile (GBP) Optimization

Over 70% of customers search for local businesses online. Creation and optimization of your company’s GBP (formerly called Google My Business) listing are critical to attracting high-intent customers. Completed profiles, content publishing, and link building are all essential pieces of local search SEO success.

seo santa clarita link building

Link Building

This is still a critical component of every SEO strategy and often done incorrectly or not at all. The quality of endorsements (inbound links and what they say) is measured as your website’s “domain authority.” In essence, domain authority helps all pages of your website rank easier for their relevant terms.

The WSI Approach to SEO for Santa Clarita / Los Angeles Businesses

SEO isn’t a one-and-done approach. Instead, it’s a process through which our team is continuously monitoring your rankings and your competitors to see what’s new and how we can continue to improve results. Search engines view quick link building and other rapid changes as artificial. Therefore, the best strategy is to complete the initial work and then implement a continuous and appropriately paced monthly improvement plan to continue to build strength, stay ahead of the competition, track changes in the search algorithms, and continually broaden out the set of terms that the site ranks well for.

Engaging Our Clients in the SEO Experience

SEO is a powerful digital marketing strategy that has the potential to boost a business and brand to exciting new heights. While it’s a technical process, it’s also one that gives clients a clear insight into how their company is growing and what audiences they’re successfully reaching.

At WSI, we partner with you to develop and execute winning SEO strategies. Our smaller team structure allows us to dedicate more time to our clients and provide them with a higher level of insight into our next steps. We share monthly analytics and quarterly performance reports. We want to meet with you in person or virtually to review results and plan for the next quarter. We want and value your feedback and input.

Contact Us for an SEO Review

Contact us today to see if SEO is a winning match for your business!