WSI Search Engine Optimization (SEO) Services

In the simplest terms, search engine optimization (SEO) is a process that leads people to your website and helps them learn about your products and services. A strong SEO strategy will help people quickly find and understand your company, making their decision about connecting with you, more comfortable.

We’ve been developing and implementing winning SEO strategies for years in the Santa Clarita and Los Angeles area markets. And frankly, we’re darn good at it!

IMPROVE THE ONLINE VISIBILITY OF YOUR WEBSITE

Getting your website to rise to the top of search pages involves a variety of tactics:

  • On-site SEO focuses on the structure of your website.
    • We start with a comprehensive site audit and in-depth keyword research to understand your unique value proposition and align your website with your goals.
    • We also validate keyword fit and take a dive deep into competitor strategies.
    • To ensure searchers find your site and visitors have a good experience, we collaborate with you to develop the following:
      • Accurate descriptions of your products and services. We strive to provide content and keywords/phrases to address the questions of potential customers.
      • The right information. The content on your website should match up with searches, from the most basic queries like ‘interior design + your location’ to more advanced questions such as ‘what is the difference between a HELOC and a home loan?’
      • Relevant content, which gets significant weight with Google search rules. Keywords are vital to making the search process more straightforward, but search engines can now assess the messages you’re delivering based on word choice, word combinations, and context.
    • We also optimize the behind-the-scenes framework of your site.
      • Microformats, which are small pieces of code used to label or ‘tag’ areas of your website, are very useful to search engines. These ‘clues’ help search engines determine what’s on your site, including your company’s address and phone number.
  • Off-site SEO includes the activities that promote your site externally on social media platforms or through sharing a link to your website in other places online. Areas where off-site SEO occurs include:
    • Social Media sites like Facebook, LinkedIn, Twitter, and others. Friendly, informative, or humorous posts that include a link to your site will build awareness and relationships.
    • Online reviews from customers on Google and Facebook will help drive traffic to your site and improve your search ranking.
    • External link building, where customers or industry associations share your website link with others, builds your credibility.
  • Off-site SEO includes the activities that promote your site externally on social media platforms or through sharing a link to your website in other places online. Areas where off-site SEO occurs include:
    • Social Media sites like Facebook, LinkedIn, Twitter, and others. Friendly, informative, or humorous posts that include a link to your site will build awareness and relationships.
    • Online reviews from customers on Google and Facebook will help drive traffic to your site and improve your search ranking.
    • External link building, where customers or industry associations share your website link with others, builds your credibility.

Are you ready to see your business grow with SEO? Contact WSI eBIZ today!

Discuss SEO strategies for your organization.

The Power of the WSI Network

WSI is the largest digital marketing network of its kind. We have partners and clients in every corner of the world. We have the passion and the experience to help any business do better marketing – no matter where they are.