Social Media Advertising

Boost your online reputation and brand awareness by including social media advertising in your digital marketing roadmap.

CUSTOMIZE YOUR SOCIAL MEDIA MARKETING EFFORTS TO FIT YOUR BUSINESS

  • Choose the forums your customers use, including LinkedIn, Twitter, YouTube, Facebook, and Instagram, to post, promote content, or create targeted advertising.
    • LinkedIn can showcase your industry expertise while helping you build a professional network and generate leads.
    • Twitter’s conversational platform gives you a forum for talking with leads about trends, then driving them to your website to learn more about your solutions.
    • YouTube, the second largest search engine on the internet, is a useful tool for expanding your brand presence and elevating your credibility through SEO and videos.  
    • Facebook’s personalized approach can take prospective customers to newsletters, ads, and other online resources.  
    • Instagram’s visual platform lets you share images and short videos about your products and services.  

 

CONNECT WITH CUSTOMERS ON THEIR TURF

Participating in conversations on social media platforms provides several benefits:

  • You’ll understand your audience and your competitors.
    • Demographic details about subscribers, including age, gender, location, income, education, time spent on the platform, and purchase trends, help you connect with the right prospects.
    • Tracking competitors’ social media activity gives you insights into tactics that connect (or fail to reach) potential customers.
  • You’ll build trust and credibility with customers.
    • When you’re interacting with customers and consistently sharing helpful information, you’re more likely to be top-of-mind when they’re ready to buy.
    • Sharing positive customer reviews or addressing consumer concerns builds your reputation as a company interested in solving customer problems.
  • You’ll have another way to offer customer care. Social media platforms are available 24/7, and when you’re engaged, even through a chatbot, customers can count on your availability.
  • Your advertising dollars work harder. Targeting brand messages using demographic and platform characteristics helps you get a higher ROI than mass media alternatives.

 

 

CONNECT WITH CUSTOMERS ON THEIR TURF

Participating in conversations on social media platforms provides several benefits:

  • You’ll understand your audience and your competitors.
    • Demographic details about subscribers, including age, gender, location, income, education, time spent on the platform, and purchase trends, help you connect with the right prospects.
    • Tracking competitors’ social media activity gives you insights into tactics that connect (or fail to reach) potential customers.
  • You’ll build trust and credibility with customers.
    • When you’re interacting with customers and consistently sharing helpful information, you’re more likely to be top-of-mind when they’re ready to buy.
    • Sharing positive customer reviews or addressing consumer concerns builds your reputation as a company interested in solving customer problems.
  • You’ll have another way to offer customer care. Social media platforms are available 24/7, and when you’re engaged, even through a chatbot, customers can count on your availability.
  • Your advertising dollars work harder. Targeting brand messages using demographic and platform characteristics helps you get a higher ROI than mass media alternatives.

 

 

Learn more about navigating social media marketing and broadening your reach! Contact our team today.

The Power of the WSI Network

WSI is the largest digital marketing network of its kind. We have partners and clients in every corner of the world. We have the passion and the experience to help any business do better marketing – no matter where they are.