Local Santa Clarita Content Marketing Agency

Create a Content Marketing Strategy That Generates Leads

Content marketing is a top lead-generating marketing tactic that guides prospects to your site. Regardless of the product or service you provide, quality content has several characteristics:

• Real people (not machines) write your content using familiar language and a friendly, natural style to let your customers know you understand their pain points.
• It’s relevant and unique without repeating ideas.
• It’s easily read, with headings and bulleted paragraphs.
• It demonstrates your Expertise, Authority, and Trustworthiness, the Google E-A-T dimensions.

WRITING CONTENT THAT CONNECTS WITH YOUR AUDIENCE

Effective content marketing reflects a strategy focused on:

• Reaching your buyer personas, the profiles of customers most likely to buy your product or service.
  • Persona descriptions include age, gender, goals, challenges, and role in the buying decision.
• Creating useful content that supports the buyer during his or her journey to making a purchase. You’ll have information to help them at each stage of their decision-making process, including:
  • Identifying their needs
  • Searching for solutions
  • Evaluating options
  • Creating a shortlist of acceptable alternatives
  • Making a purchase
• Offering enjoyable, distinctive content that aligns with your brand and delivers outcomes that drive sales. A content marketing strategy often starts with a conversation between sales, marketing, product development, and leadership. The results of your discussion will help you identify the types of content you want to provide to customers, such as:
  • Videos
  • Podcasts
  • Ebooks or whitepapers
  • Case studies
  • Brochures
  • Spec sheets
  • Checklists
  • Infographics
  • Blog posts
  • Advertising
  • Social media posts
  • Newsletters