PAY-PER-CLICK AND GOOGLE ADWORDS

Helping Customers Find Your Business Online

TAP INTO THE POWER OF ONLINE PAID ADVERTISING

With a paid advertising strategy included in your digital marketing roadmap, you can quickly connect with people searching for your products or services.

  • Paid advertising on search engines like Google or Bing incorporates the words and phrases your customers use to search for your solutions.
    • Pay-per-click, or PPC, places your company at the top of search engine results pages by targeting likely prospects and bidding on keywords they use to find your solutions.
    • You can reach customers using dimensions such as location, time, and device (mobile, tablet, laptop).
  • Prospects interested in your message click on a link to your website or landing page. Sometimes, the prospective buyer will complete a form with contact details to get more information.
    • You’ll know which leads raise their hand with an interest in engaging with you.
  • You set the budget limits for PPC advertising, giving you more control over how much you spend until you determine the quality of leads the ad generates.

 

MAXIMIZE THE IMPACT OF YOUR PAID ADVERTISING CAMPAIGNS

Content is the foundation of a successful search engine marketing strategy. To acquire more customers and the right customers, you’ll need ad content that answers specific questions.

  • Your WSI team of advertising experts will create ads with explicit, search engine optimized language that satisfies searchers’ needs, has a compelling call-to-action, and positions your company as an authority!
  • We’ll sharpen the effectiveness of your campaigns by tracking results and using A/B testing.
    • By changing one or two keywords, then comparing outcomes, we’ll find the best combination of ideas and keywords to reach customers ready to engage.
  • We focus on conversions, not clicks, to deliver strong and steady ROI as well as a pipeline of customers to you.

 

MAXIMIZE THE IMPACT OF YOUR PAID ADVERTISING CAMPAIGNS

Content is the foundation of a successful search engine marketing strategy. To acquire more customers and the right customers, you’ll need ad content that answers specific questions.

  • Your WSI team of advertising experts will create ads with explicit, search engine optimized language that satisfies searchers’ needs, has a compelling call-to-action, and positions your company as an authority!
  • We’ll sharpen the effectiveness of your campaigns by tracking results and using A/B testing.
    • By changing one or two keywords, then comparing outcomes, we’ll find the best combination of ideas and keywords to reach customers ready to engage.
  • We focus on conversions, not clicks, to deliver strong and steady ROI as well as a pipeline of customers to you.

 

PARTNER WITH WSI FOR LONG-TERM SEM SUCCESS

Paid advertising is the fastest method for acquiring new customers when campaigns are well-designed. Getting the results you want takes time, as you accumulate trends and data to inform you about the content that works. We’ll share insights and benchmarks to clarify what to expect and help you finetune your tactics for optimal return.

Let’s get started with your paid advertising strategy today!

The Power of the WSI Network

WSI is the largest digital marketing network of its kind. We have partners and clients in every corner of the world. We have the passion and the experience to help any business do better marketing – no matter where they are.