WSI’s DIGITAL POWER HOUR SERIES: 3 Factors That Can Impact Your SEO and Conversions Today


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Marketing. It’s something we all do to ensure our products, services, and overall brand gains the exposure it needs to stay in business. And while the dollars we put towards our marketing efforts are not the same, the one thing that we all want to see out of the money we are spending is – more sales and conversions.

Nowadays, with digital marketing being inherently measurable and trackable, there is little reason we shouldn’t all expect to see some sort of return on our marketing investments. And in the case of SEO, a digital strategy that tends to require more money and time to generate the ROI we are looking for, it is even more important to ensure we are set up for success at the very start.

So when it comes to SEO, what are those critical factors that can impact your overall conversions?

Crystal Wiltshire, the Senior Marketing Manager of gShift – one of WSI’s leading SEO partners – will tackle this very question at our next Digital Power Hour.

Throughout this webinar session, Crystal will focus on the following strategies that’ll help ensure your search efforts are streamlined for success, such as:

  • Mobile SEO and ensuring your websites are optimized for your customers who are searching for you on their mobile devices
  • Data-driven marketing decisions and how having built in tracking mechanisms can help you gain marketing insights and decisions that arise from the analysis of data about or from consumers
  • And why setting up and tracking conversions can help you take the guesswork out of the effectiveness of your overall search marketing activities

By the end, you and your team will leave with some actionable “to-dos” that can positively impact your search strategies and ensure they are optimized with conversions in mind.