Buyer Personas – An Important First Step for Target Marketing

Buyer Personas
One of the main reasons people disregard published content or opt out of a newsletter is due to irrelevant messages. We are all bombarded with information on a daily basis, therefore it’s become essential to provide your potential customers with personalized messaging. Consumers want to know that you’re targeting them for a reason and that your product or service adds value to them. [Read more…]