For a new business, a steady stream of leads is the cornerstone to increasing sales and driving business growth. That’s why a new business should consider building an email list of customers and prospects. From utilizing social media to creating content and...
Creating a buyer persona is one of the most critical steps to developing a successful marketing strategy. A buyer persona is a semi-fictional representation of your ideal customer based on market research, customer surveys, and interviews. It should include...
Search engine optimization (SEO) is as vast as it is misunderstood. It’s one of the most essential concepts driving digital marketing today and a must-know for marketers who want to see their business succeed online. If you’ve spent as much time as we have researching...
Whether you run an online or brick-and-mortar business, you need a digital marketing strategy. Without one, you’re giving up on converting anyone who shops or looks for products or services online. Keep reading to learn how you can create the right digital...
Local search is a hot topic at WSI agencies around the globe. Consistently a WSI Top 25 Revenue Earner and Top Gun since joining in 2004, Alison Lindemann leverages her decades of traditional and digital marketing experience in her Los Angeles agency. She also...
Email marketing continues to be one of the most effective ways of connecting with your audience because it gives you substantial reach, flexibility, and full control of your messages. However, many Brands continue to misuse email marketing by holding on to the email...
