Buyer Personas – An Important First Step for Target Marketing

Buyer Personas
One of the main reasons people disregard published content or opt out of a newsletter is due to irrelevant messages. We are all bombarded with information on a daily basis, therefore it’s become essential to provide your potential customers with personalized messaging. Consumers want to know that you’re targeting them for a reason and that your product or service adds value to them. [Read more…]

How to Create Share-Worthy Content – Infographic

Get your brand noticed by creating content that is worthy of sharing!  Our Infographic breaks it down to simple steps you can take to create content that your audience will want to share.  If you think you can’t write, think again!  Try recording a prospect or client meeting and you will have all the content you need. [Read more…]

How to Overcome the Content Creation Battle

I thought this was a really good article on creating content for your Blog and Social Media.  The best strategy is to post your content on your blog and then promote each blog post via your Social Media accounts.  In addition to the tips in this article, I like to use ubersuggest to get content ideas.