Buyer Personas – An Important First Step for Target Marketing

Buyer Personas
One of the main reasons people disregard published content or opt out of a newsletter is due to irrelevant messages. We are all bombarded with information on a daily basis, therefore it’s become essential to provide your potential customers with personalized messaging. Consumers want to know that you’re targeting them for a reason and that your product or service adds value to them. [Read more…]

How to Create Share-Worthy Content – Infographic

Get your brand noticed by creating content that is worthy of sharing!  Our Infographic breaks it down to simple steps you can take to create content that your audience will want to share.  If you think you can’t write, think again!  Try recording a prospect or client meeting and you will have all the content you need. [Read more…]

How do I Pick a Domain Name for My Business?

I’ve seen a few missteps lately in terms of domain name selection and management, which lead me to start assembling information for domain name best practices to provide to our clients.  Here is a sneak peak at that document.  It is not organized into topics yet, but I think it will be helpful to those in the process of purchasing a domain or thinking about changing domains or purchasing additional domains. [Read more…]

Google Announces Algorithm Changes – Hummingbird

 Hummingbird Another Google update is announced today!   Clearly, Google continues to place more emphasis on long tail (longer, more specific searches).  One would assume that the more detailed a search query is, the more certain the searcher is as to what he/she is looking for.  Studies have shown that longer tail searches result in higher conversion.  What isn’t known, is the impact these latest changes will have on more broad, category-type searches.  The changes also seem to encourage people to search for answers to questions.  Already a strategy for business, this places more emphasis on social related activity that allows you to showcase your expertise by answering questions.  And of course, this update contains numerous mobile related enhancements.  All the more reason to make sure your website is mobile friendly

How to Overcome the Content Creation Battle

I thought this was a really good article on creating content for your Blog and Social Media.  The best strategy is to post your content on your blog and then promote each blog post via your Social Media accounts.  In addition to the tips in this article, I like to use ubersuggest to get content ideas.

If I go to the trouble of blogging, will anyone see it?

There are essentially 3 ways people end up reading your blog. The first is from a referral from your social media accounts when you post an interesting introduction to your blog topic along with a link to the post.

The second way people will come to read your blog is via a search. If you spend a few extra minutes to understand what people are looking for online in relation to your industry, then make sure to use those terms/keywords in your blog posts.

The third way people read your blog is through RSS readers. These are people who have already found your blog, enjoy your content and want to make sure they see all your posts. Each of your blog posts is imported into their feed reader which shows them all the new posts from your blog as well as other blogs they are subscribed to. From the RSS feed you can drive these readers into your site, hopefully, filled with rich content and effective Calls to Action!