What Is Your Digital Presence?

Like street signs or billboards do offline, digital presence ensures that customers who search online find their way to local businesses in person. To succeed, every business in the world needs a strong digital presence. A complete digital presence includes:

  • Website
  • Organic search ranking
  • Customer reviews
  • Social media profiles & posts
  • Online directory listings

Why is it important?

Today, 4 in 5 consumers search for local businesses online. When consumers find incorrect information about a business online, 73% lose trust in that business. And, incorrect information abounds – a 2013 study found that up to 40% of location info online is wrong!

Why is so much information incorrect? Because there’s no permanent record or single source of location data online. This is a HUGE problem that WSI can help solve.